I helped create the concept for this web video, titled “Happy Hour FAIL,” on behalf of my client, the Texas Department of Transportation. It captures the everyday consequences of a DWI entirely through social media profiles and other digital tools. “Happy Hour FAIL” won a Silver Telly Award for Online Video as well as a People’s Telly Award and a national ADDY award. I also pitched the video to industry press, securing coverage on advertising blogs around the world, including Ad Week, Ad Rants, Osocio, and more.
Work completed while at Sherry Matthews Advocacy Marketing.